What's the fuss about IvyBar in Sydney?

It seems Syneysiders get excited about any new opening in town. A local friend took me to IvyBar (on George Street near Martin Place) on Friday. The sign "No hard hat required" next to a building site did not fill me with confidence ...

We duly climbed the stair case to the venue - essentially a large bar counter attached to an ex-office atrium. Was it stylish? It was hard to tell. Was the crowd fabulous? Hardly - everyone tried to look so cool it was painful. And the music and noise boomed right up and down the atrium which made it loud rather than atmospheric.




What's the fuss? I couldn't work it out. The drinks were of box standard selection and quality. The bar staff didn't really care - no smile. Yet when we left, the queue (see below) went round the block! The only deduction I could make was NEW = HIP.